"In the salon, clients are less concerned about the latest viral trend because everyone else is trying it. "Recently, I've noticed hair trends have shifted to more subtle seasonal themes, and now more than ever, people are looking to make trends work for them and not the other way around," he says. This is echoed by Larry King, the Redken ambassador who has over 20 years of styling experience. This is also the case with hair-just ask any hairdresser in the know (or refer to our beauty editor, as I often do), and they'll tell you that whether you're after a lob or a bob, want to go blonder or try the copper colour of the moment, it's all about making the trend work for your hair, not making your hair work for the trend. With more micro-trends emerging every day on social media, we've noticed a shift away from traditional beauty trends as people move towards feel-good beauty regimens that harness their personal styles and moods. New seasons mean new collections to wear, products to try, weather to dress for and often, a refreshed cycle of trends to discover. When you work in fashion and beauty, there's no better time than the beginning of a new season.
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